Black Friday is a shopping fanatic’s dream. With massive price reductions advertised, it’s easy to see why this event has become the busiest period of shopping for retailers not only across Ireland, but across the world.
However, is Black Friday all it’s made out to be? Or has it become an event now convincing consumers they have bagged a bargain, when in reality, they have paid the usual price. ‘The City’ looked into the statistics of sales on Black Friday to investigate the truth behind it all.