Tag: Facebook

  • The importance of social media to content creators

    The importance of social media to content creators

    Over the past number of years, social media has slowly become a large part of most people’s everyday lives. The popularity of Facebook, Snapchat, Instagram and Twitter has grown exponentially over the past decade. Erin Killoran explores how content creators now rely on social media.  

    Image source: Pixabay

    Over the past number of years, social media has slowly become a large part of most people’s everyday lives. This has led to a phenomenon of a new way of promoting products, services and content via social media. As a result of this large companies such as the popular skincare brand ‘The Ordinary’ have changed their marketing strategies to advertising their company exclusively via social media platforms. 

    Recent studies have shown that the average adult spends 2 hours and 3 minutes on social media per day. This consumption of social media has allowed for ordinary individuals to create content and upload it online for the general public to enjoy, with the possibility of financial reward for the creators. Presently, Youtube, TikTok and Spotify are by far the most popular platforms for content creation. 

    The rise in popularity of podcasts has led to a huge surge of people creating a production of their own, covering a number of different genres. This new phenomenon is revolutionary as it allows the audience to listen in their own time, unlike traditional radio programmes. But in order to gain  any form of traction with these podcasts, these content creators need to promote themselves on various social media platforms to prevent getting overlooked in this heavily saturated market. 

    TheCity.ie spoke to the host of ‘GleeCap Podcast’, Conor Burke, who said: “Social media is essential for me for not only promoting my podcast, but also plays that I produce and star in. It is single-handedly responsible for getting a few thousand listeners a week on the podcast. I always tell people if I didn’t have to promote anything, I probably wouldn’t have any social media because it just takes up so much time.”. 

    Becoming a creator online has become extremely accessible for most people as there is no longer a need for a significant amount of funding to start up a project. Burke said: “I set the podcast up in late May, and our following has just grown organically through Instagram. It not only grew the following of the podcast on social media, but also my own personal social media accounts. Before creating this podcast, I don’t think I particularly thought about how heavily I would have to promote it online to achieve a consistent audience.”

    Prior to social media, any form of promotion was solely reliant on print media, TV and radio advertisements. Now, this is no longer necessary and has made advertising significantly easier for everyone. Burke told TheCity.ie: “There’s absolutely no way that this podcast could have grown to the extent that it has without social media. Without it,  I would have just recorded an episode and posted it online, but no one would be able to discover it and listen to it.”

    This method of social media self-promotion has eliminated the need for advertising and the assistance of marketing experts. Therefore, removing unnecessary costs for content creators working with a limited budget.

    Studies have proven that when social media users engage with their followers, they gain more traction. Burke said: “Interacting with listeners on Instagram and Twitter has grown our podcast exponentially. 

    “We often post interactive memes and get people to ask us questions prior to an episode. And while recording our podcast we’ll answer them. I have definitely found that the number of listeners go up due to this interaction as it allows them to look forward to the next episode. I also think that the numbers go up depending on the guest that we have on due to them promoting the episode via their social media accounts.”

    Due to his consistent  promotion of this podcast on social media, Burke has garnered the attention of a number of stars from the TV show Glee, including Dot Marie Jones, which has given him the opportunity to interview her and soon, a number of other stars of the show. He said, “I know that when the cast episodes come out, more people will listen because of their large social media following.”

    Burke also mentioned the importance of having a business profile as a content creator. “Instagram’s ‘business profile’ feature has been very helpful for myself. It has allowed me to see what posts my followers react well to and how much overall traffic my account is getting each day and gives me some kind of indication as to how many people are going to listen to my most recent episode.”

    The uses of social media for content creators is endless and continues to help millions of people grow their audience each day. 

  • Is social media doing enough to combat abusive content?

    Is social media doing enough to combat abusive content?

    By David Stapleton

    Twitter defends response to harmful content, saying it’s “educating” users rather than banning them.

    Twitter has disputed claims it hasn’t done enough to deal with abusive content on its platform after being questioned about racist abuse directed towards a mixed race couple living in Ireland.

    Meath-native Fiona Ryan (33), her fiancé Jonathan Mathis (32) and their 22-month-old son Jonah were victims of a torrent of online abuse via Twitter after appearing in an advertising campaign for supermarket chain Lidl.

    Harmful tweets were removed by Twitter after being reported by Lidl Ieland and other users, but the situation continued to escalate leading to the family leaving Ireland.

    Appearing on RTÉ’s The Late Late Show last Friday, the couple said they made the decision after receiving death threats.

    “The situation continued to escalate leading to the family leaving Ireland”

    Appearing before an Oireachtas committee yesterday, representatives from Twitter, Facebook and Google were questioned by TDs about how they address harmful content on their platforms — the meeting was held as part of a wider discussion to see if there is a need for stricter legislation in this area.

    Referring directly to the Ryan family case, Fianna Fáil TD Jack Chambers asked if just deleting a tweet was a “weak” response.

    Karen White, Director of Public Policy at Twitter’s EU headquarters in Dublin, said that while she could not comment about specific individuals, she would sympathise with anyone who has experienced targeted abuse or harassment.

    White said that Twitter has robust policies in place with a range of enforcement actions available, and that it had moved towards a system of “educating” abusive users rather than outright banning them.

    “Progress in this area in relation to the type of behaviour that you’re talking about is incredibly tough and I think there is a wider societal issue that needs to be addressed here,” she added.

    Responsibility

    All three of the social media giants present maintained the stance that they are not publishers and it’s up to legislators to decide if there should be stricter regulations put in place.

    “Fianna Fáil TD Jack Chambers asked if just deleting a tweet was a ‘weak’ response”

    Fine Gael TD Colm Brophy accused the companies of not accepting that they are publishers in an attempt to make more profits and avoid legal action against them.

    Brophy suggested that social media platforms “probably have more impact on the world today than print and broadcast media combined,” yet their current response is to remove the content after the damage is done.

    When asked directly about the Christchurch shooting incident, and artificial intelligence failing to detect the footage as it was filmed, Dualta Ó Broin, head of public policy for Facebook Ireland, said they are “learning everything we can to ensure that won’t ever happen again”.

    He noted that artificial intelligence I is already successfully used by Facebook to detect and delete harmful content related to terrorism and child sexual abuse.

    He acknowledged that Facebook is subject to rules and regulations as it currently stands but suggested that it’s open to stricter regulation and that the Government should tell Facebook where they want them to go further.

  • Social media is the main source of news for Irish secondary school students

    Social media is the main source of news for Irish secondary school students

    Half of secondary school students use social media as their main news source, new figures from the Central Statistics Office show.

    The CSO said that from a total of 2,200 students, 50.2 percent said social media was where they found out what was happening in the news as part of the CensusAtSchool survey which took place between September 2017 and August 2018.

    Ianstat2

    Almost three in five (56.2%) female students chose social media, while only two in four male students (40.7%) did the same.

    Another area of the study covered trust in media, and despite using social media the most, it was ranked second to magazines for lowest levels of trust from the students. Radio and television ranked highest in terms of trust level in the questionnaire.

    In July, the Taoiseach Leo Varadkar launched the Government’s Action Plan for Online Safety, stating that the internet has ‘transformed our lives’, but also emphasised the importance of knowing that ‘illegal and harmful content’ can be accessed online.

    “While the State has a role to play [in online safety], it cannot act alone. Individuals, parents, educators, industry and law enforcement all have roles to play in making the internet a safer place,” he said at the launch.

    Other aspects of the study covered sports and student’s ideal physical ability.

    In terms of student reasons for playing sport, ‘having fun’ came out on top, with ‘to win’ being the least important reason to participate. ‘Skill’ was the most common answer for ideal physical ability, with ‘agility’ being least popular.

  • How social media has changed our daily life

     

    Although people certainly still meet others at social venues like clubs and parties, it is safe to say that tools like Facebook and Twitter have profoundly changed most people’s lives and how they interact with each other and the world around them.

    Social media have forever changed the way society works, for instance the way people share ideas, the communication of news or how we express an opinion.

    They also have benefits for business owners, as it allows them to reach out to their customers and get the attention of more people at lower cost and with more targetting than traditional advertising. For media companies and journalists, there are no longer overnight trips, nor will they need to communicate by phone or meet people in person, as social media provide more means to get in touch with sources.

    In social media you just choose the people and groups that you want to follow on Twitter, Facebook, or other social networks.  In doing this, you know who is recommending the news, and can easily communicate with that person about it. But that is not all.

    Adrianna Murto is a Spanish student who is currently studying in Ireland. She says she uses Facebook to be in touch with her family and friends in Spain.

    “For me, Facebook is really good and helpful. It is hard to imagine growing up without social media. All my family is on Facebook, so I am studying here in Ireland we communicate with each other every day, and we get to know each other’s news, rather than using phone calls, which are quite expensive.”

    Adrianna adds that for students, social media make life easier.

    “It really helps us as students, we have a Facebook page where we share all class information about exams, subjects, homework and among others.”

    On top of all that, social media has been the source from which many people around the world get their news.

    For many people, before they check Yahoo or Google news or an online newspaper site in the morning, they first look at the stories their friends and people they follow are sharing via Twitter or Facebook.

    They are also quicker and easier ways to reach an audience rather than using press releases: you can just do a Facebook post with some images and it reaches an audience quicker.

    “Facebook makes my work easier as I work for an environmental organisation and we do quite lots of press releases — we can reach an audience directly without needing to go via journalist, newspapers or magazines” says Jack Jackson, an environmental lawyer. “We can put up regular posts on Facebook and they can be shared and liked by lots of people. We can reach more than 10,000 people with decent posts.”

    Jackson says he uses Facebook even more for personal reasons: keeping in touch with friends and family, and that Twitter is a work tool. “With Twitter I can keep in touch with lots of issues that are happening around the world and keep updated in terms of news and development in the area I work in.”

    Even if social media make life easier, you need to think twice before posting anything online.

    Andrew Jackson, the National Anti-Bullying Coordinator says social media is good for everyone’s daily life, but beware of oversharing: “You need to think twice about everything you put online because it will never get deleted, it gets shared or retweeted. So only put online what you would not mind your grandchild seeing in the future. Do not share online images or posts you will in the future be embarrassed about.”

    Parents are often the worst culprits, Andrew adds. “Today we see children who cannot walk or talk but they have massive digital images shared by their parents. Before sharing their photos, parents should think about what type of information their children want to see about themselves online at a later date.”

    Sharing children’s information online, Andrew says,  can put a child at risk in the present and in the future.

    A recent US study found that 63 per cent of mothers use Facebook; of these, 97 per cent said they post pictures of their children; 89 per cent post status updates about them, and 46 per cent post videos.

    Social media, for all the positive things they bring, still need to be handled with care.

    By Seraphine Habimana

     

  • Caught out by ‘Catfishing’

    Caught out by ‘Catfishing’

    FACEBOOK

    Numerous cases of ‘catfishing’ have come to light in recent times, illustrating just how dangerous the web can be and highlighting a grave concern over just how safe an individual’s images and personal details are on the world wide web.

    A ‘catfish’ is an individual who pretends to be someone they’re not using a social media account for the purpose of creating a false identity.

    ‘Catfishing’ is a startling reality in today’s era of digital communication and can have serious repercussions for those affected.

    Many of the ‘do-no-gooders’ hide behind a computer/iPod/tablet screen as they scam their way into building a romantic relationship with unsuspecting victims.

    Not only do those responsible for catfishing steal the identity of other individuals, but they post false information alongside the image they have stolen of an individual they may or may not know.

    Aida Skirmantaite, a fourth year journalism student in DIT, spoke about her experience of being catfished and the terror associated with realising that someone somewhere is pretending to be you.

    Aida couldn’t understand why she had fallen victim to catfishing and what had attracted the perpetrator to her page. “I asked myself why would they choose me,” she said.

    For Aida the whole experience of being catfished started when the fake page was suggested to a fellow Facebook friend.

    That friend happened to run the page by Aida, as he knew the profile picture was of Aida but the name underneath was far from hers and instead supposedly was that of an Irish woman.

    Aida’s boyfriend added the fake page in order to discover who the personal identity thief was but to no avail. Aida then immediately reported the site to Facebook who took action by removing the page.

    Since the experience Aida has tightened the security surrounding her online social media profiles and is more aware of what can happen in a realm of virtual communication. She now searches for any associations with images on her social media account through an application called ‘Tineye.com’, a “reverse image search engine” that has the ability to find out where an image online came from, how it is being used online, and if any modified images exists.

    Another social media account holder Jennifer McDonald commented, “I’ve never been catfished but I get loads of friend requests and messages from profiles that are clearly fake and are people catfishing. I usually go onto the page and block them and I usually don’t write back to them but I did once and it was a weird experience so I just block them all now.”

    Essentially catfishing is pretending be someone you’re not on popular social media accounts as seen in the case of 21-year-old journalist Emma Nolan whose images were uploaded to a Tinder account and used for online dating purposes.

    A 2010 movie entitled Catfish brought to light this shocking scenario by telling the tale of a 28-year-old man named Nev Schulman who fell head over heels in love with a stranger’s Facebook profile picture only for her picture to be remarkably different to what she looked like in reality. The movie was a success and furthermore went on to inspire a series of documentaries on the issue.

  • Password Management Meltdown

    One of the problems of modern life is that of creating and managing passwords.  Many of us choose too simple a password and use the same one for multiple accounts, thus seriously compromising our online security.

    And it’s not just passwords either; we also have PIN numbers for our mobile phones, bank cards and whatever else.  Add them all together and the result is an impossible number of letters, symbols and digits to keep in our heads.  Worse still, we then have to remember which passwords match which account and, indeed, what username we chose for that account in the first place.

    I am a pretty average user and at a rough estimate have about 25 such combinations to remember.  Rather unsurprisingly I often don’t.

    So what’s the answer?  How best to create, organise and remember all the tricky little blighters without making it too easy for the hackers?  Help is at hand, but before we begin please, please, please do not be clever and use ‘password’ or ‘backdoor’ or similar as your password.  Lots of other clever people do that, and lots of other equally clever people will consider them worth a guess to see if you’re not as clever as you think you are.

    Having got that out of the way, we give answers to your most frequently asked questions:

    I know I shouldn’t use short passwords but my dog has a fairly long name and it’s easy for me to remember, so why not?

    Okay, a complete stranger might not know the dog’s moniker but what about friends and acquaintances?  Also, have you ever posted a picture of your pampered pooch doing something endearing on Facebook with his name included?  You have, haven’t you?  Anyone looking at your page already knows your name; now all they need is your password.  A quick guess at ‘Marmaduke’ will do the trick.  Prepare to be fraped.

    What about those preset security questions for when you’ve lost your password; surely the same applies?

    Good point.  “Where did you go to school?” and “What was your mother’s maiden name?” are both eminently Googlable.  The more you interact on the internet the more information about yourself you’ve put out to add to whatever’s out there already.  Consider password reset questions carefully.

    I have a special password for important stuff like my online banking; for all the rest I use the same password.

    Congratulations on keeping your money safe, but consider this:  You’ve attempted to log onto one of your accounts, let’s say it’s Netflix, and you’ve forgotten your password.  You click forgotten password, follow the prompts and a message is sent to your inbox allowing you to reset it.  Fine.  But now suppose I have your email address and password (your email address is easy to find and I know your dog’s name remember), not only can I go in and watch movies at your expense; I’ve also caused you future inconvenience by changing your password in order to do so.   And of course the same principle applies to any other accounts you might be subscribed to.

    Your email password is more important than you might think; it can be the key to all the rest.  Guard it carefully.

    I store all my information on my phone, that way it’s always to hand.

    Fine, just don’t lose it.

    And just in case you do, for heaven’s sake make sure you have a security lock on it.

    I’ve thought about what would happen if I lost my phone, so I back up my information in The Cloud where it’s safe.

    Good for you, but bear in mind that even if your files are high above and out of reach in the stratosphere, or wherever this Cloud thing is, they can still be hacked.  Just ask certain recently under-dressed and overexposed celebrities.  You’re probably all right though; it’s highly unlikely that professional hackers are desperate to uncover saucy photos of your dog.

    Okay, I get the message: I need long convoluted passwords incorporating higher and lower case letters, numerals and symbols and a different one every time. I’m never going to be able to remember them all, putting them on my phone may not be the best of ideas, storing on-line or on my computer carries risks of hacking, so what the heck am I supposed to do?

    That is a very good question to which I do not have a definitive answer.  You could try doing what I do and write them all down on a piece of paper.

    Of course, security buffs would say that this is not a good idea either because burglars might break in and make off with your precious details.  It is probably safest to put it in a locked lead-lined casket and bury it at the bottom of the garden, only to retrieve it at dead of night when the neighbours aren’t watching.

    Just make sure the dog isn’t looking either in case he digs it up; there’s nothing more embarrassing than being hacked by a family pet.

    ———————

    We went out onto the streets of the city to find out how people do actually manage their passwords…

     

  • Snapchat refuses to be bought

    Snapchat refuses to be bought

    Snapchat was rencently offered three billion dollars in cash from Facebook  and turned it down.

    Web pundits since, have been debating how insane this idea actually was.

    As John Herman of Buzzfeed observed yesterday, one reason analysts are struggling to understand Snapchat is that we don’t have much data on how the service is actually used.

    All we know, as Herman summarizes, is:

    • Snapchat users collectively receive 400 million “Snaps” a day
    • 88% of these ‘snaps’ are sent to just one other person

    The question on everyone’s tongues is how will Snapchat monetize itself to justify this offer with many people arguing online that this kind of action may mean we are right back in the “tech bubble”.

    In its infancy, a lot of talk about Twitter was around the same argument, and now it is one of the larger success stories of recent years. The same was said of Facebook, and Google and….

    One thing is for certain, Snapchat has a reasonable chance of becoming just as successful if it comes out with a clearly laid out plan for making money.

  • Twitter, Facebook, IrishTimes, the Journal.ie, where do Irish people get their news?

    Twitter, Facebook, IrishTimes, the Journal.ie, where do Irish people get their news?

    Smartphone apps are fast becoming the easiest way to source news.
    Smartphone apps are fast becoming the easiest way to source news.

    Twitter is fast becoming an important figure in the world of journalism. The social media website is at the heart of breaking news thanks to its quick and easy

    Speaking to Twitter.com, Andrew Miller, CEO of the Guardian Media group said “Twitter is the fastest way to break news now.10% of our traffic now comes from social media, and Twitter is central to its efforts”.

    There are an estimated 21 million active twitter users throughout the world. According to a survey carried out by Pew Research Centre, one in 10 American adults gets their news from twitter.

    However, the social media site still lies in the shadow of Facebook particularly here in Ireland where 49% of the population over 15 are on Facebook compared with just 11% of the population who are on twitter.

    We here at the city decided to do a survey of 100 people between the ages of 15-60, to find out if the people of Dublin use twitter on their smartphones to source news, and if not what news apps do they use.

    Of the 100 participants 25% claimed to have a twitter account which they used to get their news. 35% said that they got news from social network site Facebook, while the Journal.ie proved to be the most popular news app between the groups as 44% said they got their news from the Journals news app.

    Of those surveyed twitter was most popular for those aged 25-40 with 58% of that age group claiming to use twitter for news. Other popular news apps for this age group included the Daily Mail, Sky Sports News, Sky Sports and the Independent.

    18% of those aged between 15-25 used twitter to get news, with most claiming Facebook was their main source. Reddit, Sky Sports news and the Daily Mail proved popular amongst this age group also with 15% admitting to getting their news from Reddit while 35% used Sky Sports news and 28% using the Daily Mail.

    Twitter was least popular within the 40-60 age groups with only 2% sourcing their news from the social media site. Popular news apps among these individuals included the Irish Times, Irish Independent, RTE and the Journal.ie.

    The city.ie also took to the streets to find how the general public gather their news.

    Credits

    Reporter: Stephanie Quilligan

    Surveyors: Sara Dalton, Niamh Casey, Keelin Riley, Stephanie Quilligan

    Camera: Craig Farrell

    Production: Graham Barry