Deliveroo, the worldwide food delivery service has expanded its horizons by issuing a ‘on-demand’ shopping service alongside its food delivery to four Irish cities starting on the 6th of October.
Now live in Dublin, Cork, Galway and Limerick, the service will allow app users to shop beauty lines, tech and DIY, florists and gift stores alongside a fast delivery guarantee.
Having first launched its expansion in the UK in 2023, Deliveroo has noted a growing in service to a vast array of renowned brands. According to Deliveroo, this service will tap into a significant shift in Irish consumer behaviour.
Recent market analysis shows that demand for rapid delivery services has surged, with over 70% of online shoppers in Ireland now considering convenience as a key factor in their purchasing decisions and 29% Irish consumers have increased their frequency of online shopping.
Speaking about the launch, Helen Maher, Regional Director of Deliveroo Ireland, said: “Our mission is to bring the local community to your doorstep, and this is a significant step forward to achieving that.”
“It’s not just about convenience for our customers; it’s about creating a new and vital opportunity for Irish retailers. We directly support physical shops, providing a digital extension to the traditional storefront and generating a new revenue stream that goes straight back into stores,” added Maher.
The first partners to launch are The Perfume Shop and Accessorize, alongside more than 20 local small and medium-sized enterprises (SMEs), providing a new level of choice and convenience. Over the coming weeks Deliveroo is set to partner with more exciting brands, as it looks to build its selection.
Gill Smith, Managing Director at The Perfume Shop, commented: “Our existing partnership with Deliveroo in the UK has proven hugely successful, so we are excited to expand into Ireland.”
“The partnership offers our customers a new level of speed and convenience while reaching a much wider audience. We’re thrilled to be among the first retailers in Ireland to offer on-demand delivery and look forward to serving consumers in this innovative new way,” added Smith.
Also expressing her excitement, Madeleine McCleod, Head of Marketing at Accessorize said “We are extremely excited to be launching with Deliveroo in Ireland, offering customers the opportunity to shop our products with delivery to their door in under 25 minutes.”
“Between office parties, last-minute gifting, and braving the winter weather, it’s not always easy to find time to shop but our collaboration with Deliveroo makes life much easier for our customers.”
Curious about the possible additional workload for Deliveroo employees, TheCity spoke to Gabriel, a Brazilian Deliveroo rider who has worked for Deliveroo for a number of months.
“I think it is a great addition. It’s something that has become so normal elsewhere, so I think it’s about time Dublin got something like this. It creates more jobs for people like me, so more money is something I won’t turn down!” Gabriel said with a smile.
This retail expansion builds on Deliveroo’s established and successful grocery delivery service in Ireland, which already includes major partners like Tesco Whoosh, M&S Ireland, and SPAR.
For customers, ordering is simple. Users can open the Deliveroo app, navigate to the ‘Shopping’ category, and browse items from retailers in their local area. Once an order is placed, they can track its progress in real-time as a Deliveroo rider delivers it directly to their door.
Deliveroo plans to rapidly expand the service in the coming months, adding more partners and rolling out to new locations across the country.
If you are a business owner and are looking for a good opportunity to expand your clientele, retailers can sign up to be a part of this movement directly from the Deliveroo website.
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