by Niamh Dobbs
“I haven’t found another company in the world doing this.”
Peter Gregory
Have you ever wondered where all that bubble wrap goes after opening your new kitchen appliance?
According to an article published by ‘Pack to the future’, the global bubble wrap market is forecast to reach $4.78 billion by 2033. The article explains that most bubble wrap is made from polymer film which takes “hundreds of years to decompose”.
Peter Gregory, founder of Green Bubble, is treating bubble wrap a little differently.
Green Bubble is a business that focuses on sustainable packaging solutions. Where they focus on selling reused packaging. The company works with businesses collecting their un-used packaging and further selling it on. A system that benefits both the environment and your business.
Their simple mission outlined on their website is to ‘Reduce Ireland’s demand for raw materials, low CO2 emissions and add value to materials already in circulation.’
It all began during COVID-19 with a package. “My wife received something in the post,” said Gregory, “Huge box with a tiny item and loads of bubble wrap. So, it sat in the corner in the bubble wrap for quite a few weeks. She kept saying to me, ‘When are you going to throw that bubble wrap out? And I was like, I can’t, it’s good material.”
This sparked an idea for Peter, and he decided to further research bubble wrap and how it is disposed of. After speaking to numerous waste management companies in Dublin Peter shared that, “one confirmed that they incinerate 100% of the bubble wrap that they collect.” Suddenly, there was an opportunity. After just being made redundant a couple of days before COVID from his previous job as print manager, it was the perfect time for him to explore and create a new business.
“I was looking for something to do, and I was like, okay, I’m passionate about the environment and reducing waste etc,” said Gregory. “That’s always been my mindset. That’s the way my dad and mum brought me up, turn off the lights and not throw this stuff out, because it’s good material, so that’s the way my mind works, so I thought it’d be a good opportunity let’s give it a go.”
So, he did. The project started in none other than his garden shed, where he began to collect materials and go from there. “I did a few start your own business courses and accountancy courses. And what I used to do was I had one supplier who I met through a mutual friend and their removals company. So, I had to drive out, collect as much material, bubble wrap, in my car as I possibly could, bring it back to my garden shed, and then I’d try and sell it online through adverts or done deal.” said Gregory.

The company has since then successfully grown and is now working with a social enterprise, Sunflower recycling, where the material goes to be sorted and distributed. “About 18 months ago, I had my first sort of frictionless transaction where I didn’t actually touch any bubble wrap. So that was a big moment,” expressed Gregory.
“Now we have two or three suppliers, so I don’t have to put it in my garden shed anymore. So, my wife’s delighted about that,” said Gregory.
Peter stands alone with this unique business and explains that he has not found another country in the world that is doing this.
“I’ve done a lot of research, especially at the start of the business, to try and find anyone else that was doing this. My brother lives in New Zealand, and he works for the Auckland City Council and, so, he’s got a lot of good contacts. We’ve got a similar mindset, so I’ve spoken to people in New Zealand, and they’re like no one else is doing this. A lot of companies would say they’re recycling it, yeah, but no one’s actually reusing it in its original form in this sort of quantity.”
Despite its uniqueness, Peter would not discourage others at risk of competition and expresses that “I think there’s more than enough material to go around, and I think if there were two companies doing it, I think that might be better for Green Bubble because then it would improve the standards. We wouldn’t be competing against each other, we’d be supporting each other,” said Gregory.
With all startups comes challenges. When asking Peter about the obstacles he has had to overcome, he indicated that there were points where there was no future for Green Bubble. “There were quite a few tough points, and I’m thinking I’m putting all this effort in, and I’m not getting any reward. People were saying, ‘Oh I love what you’re doing and everything’, but at the end of the day I needed to pay the bills and look after my kids and support the family.
Really like thinking back on that, it was like ‘oh my goodness what have I got myself into’ but now, I’m at a point where I’m paying myself something, and I’m contributing,” says Gregory.
Every day is different for Peter, and he is constantly working on ways to improve his business. With two children, he ensures to keep a steady work-life balance.
“I’m very fortunate because I pick my oldest son up at one o’clock from school and I spend the afternoon with him. It’s brilliant. I spoke to my wife a few months ago and I was like, ‘okay, do I really push Green Bubble?’, which I’m trying to do anyway. But do I want to do full time and put my son into after school. But I said, ‘no, I’m happy with what I’m doing at the moment’. I think I can grow the business in the time that I have in the morning. So, I’ve got a good work-life balance.”
Looking into the future of Green Bubble Peter has realised that his goal of becoming the “the biggest bubble wrap supplier in Ireland” is not going to happen and he is okay with that. For reasons as simple as that, they cannot compete with huge companies who need mass amounts of bubble wraps every single day. He has since navigated his audience towards smaller demographics.
“So, I’m trying to target the individuals, people moving homes, storage units that want the smaller roles as well. So, that’s been a learning curve for me to actually, no, I’m not going to be the biggest supplier because some companies are supplying huge rolls and in large quantities each month,.” said Gregory.
To date Green Bubble has reduced CO2 emissions by 2.61 tonnes. According to their website ‘That’s the equivalent of flying from Dublin to New York and back three times’.




























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