Taylor Swift has sent the internet into a frenzy today following the release of her fifth studio album Reputation.
Swift took to Instagram this morning to announce the release of the album, with the caption reading: “#Reputation is out. Let the games begin.”
Excitement for the album has been growing since late August when Swift released her first single since her 2014 album 1989, Look What You Made Me Do.
The first four singles from the album caused a stir among “Swifties” due to an apparent change in style from the artist, shifting from romantic pop songs to an edgier tone with revenge as the underlying motive.
Having been known to write about her past famous flings before, such as Joe Jonas, Jake Gyllenhaal and John Mayer, fans were eager to see who Swift would target this album round. After this morning’s release, they took to Twitter to discuss conspiracy theories.
Fans have noticed ties to Swift’s famous ex, DJ Calvin Harris, in multiple songs on Reputation, including Dancing With Our Hands Tied, I Did Something Bad and Getaway Car.
In Dancing With Our Hands Tied, Swift makes reference to a locket given to her by Harris during their fifteen month relationship and also mentions that the relationship began when she was 25 years old.
It is also thought that the lyrics “if he drops my name, then I owe him nothing” in I Did Something Bad are referring to when Harris publicly called out Swift on Twitter following their split in 2016.
Members of the fandom think that the track Getaway Car is about the love triangle between Swift, Harris and ‘Thor’ actor Tom Hiddleston, with lyrics reading: “With three of us, honey, it’s a sideshow.”
It is clear that Reputation is a turning point in Swift’s career and, throughout the album, she is acknowledging all the drama surrounding her over the past year. Her musical style has notably changed since the release of 1989 in 2014, but is a giant leap from her first album in 2006.
Swift has decided not to stream Reputation on streaming sites such as Spotify or Apple Music for at least a week, so if you’re looking to get your hands on it before then it can be purchased on iTunes for €12.99 or indeed in shops.
This isn’t the first time Swift has taken a stance against streaming services. In 2014, she pulled her entire catalogue from Spotify as she claimed it devalued her music. She also withheld her last album 1989 from Apple Music for the same reasons. Her music could not be found on either of the streaming sites until June of this year when her dispute with the sites ended.
One fan on Twitter has described Reputation as one of Swift’s most passionate albums, saying: “Red was intense in its heartbreak and pain, Reputation is intense in her joy and being in love. Which makes them her top two albums in my opinion.”
Although Swift’s career is built on heartbreak and optimism, this album proves she has learned to trust nobody and she plays up to the negative image that is portrayed of her in the media as a wolf in sheep’s clothing.
Despite toying with a new R&B, edgier sound, Swift pays homage to her older style with tracks such as a very 1989 sounding Are You Ready For It and New Year’s Day, which sounds like it could have been a bonus track on Red.
Perhaps the old Taylor isn’t dead after all.
By Cara Croke