The Grammy’s represented the beginning of spring fashion. From Rihanna’s Giambattista Valli Haute Couture dress, in all its pink fluffy glory, to Jennifer Hudson in Tom Ford’s sleek white midi dress. However, for the majority of us, who could not afford to shop in Giambattista or at Tom Ford, the high-street shops of Dublin are providing just as glamorous styles at a more attainable price. Summertime is a time to be happy, to have fun and get a tan, this means having a unique style that will compliment you every day and for every activity. Summer fashion is all about bold bright colours that clash, yet somehow go together.
Top shop displays a sporty but trendy style. Matching crop tops and shorts paired with laced-up bulky heeled sandals. Top shop is also representing a seventies style in their wide stripe print shirts, white ripped skinny jeans paired with black ankle boots. Other trends from this seventies-inspired style include suede A –Line popper front skirts, long black bootcut jeans, vintage denim mom shorts, a lot of black and white stripe, and the unmissable Carrie patent high leg boots. This summer will be all about unique prints, bold colours and floral prints.
River Island is going for a more casual Jackie Kennedy style this summer, with a lot of matching skirt and trouser outfits as opposed to dresses. They have also taken on the seventies trends including flared jeans, cord skirts, kimonos and a lot of oversized floppy hats. River Island is opting to display lots of pastel colours. Particularly blues and lilacs in contrast to Topshops decision to promote bold colours.
H&M are very trendy when it comes to summer styles, they are also very classy with their style, but can also be very edgy and push the boundaries a little. However, they do have something in common with River Island and Topshop, pastel, floral prints and kimonos. H&M visual merchandiser Ciara O’Shea speaks about what trends will be appearing in H&M stores throughout Dublin, she says “textiles, based on a Marc Jacobs style, so its all muted tones mainly beiges whites and creams. Another trend is ‘spring up’ so its alot of bright colours, jumpsuits, and lots of print on print styles which is a key look for our spring season line.” H&M have incorporated lilacs, yellows and baby pinks into their summer 2015 lines. Denim trends will be very popular, from dungarees to mom jeans. Denim is one trend that will never go out of style.
By Hannan Raisuni