New Magic Menu at Abrakebabra

Abrakebabra recently celebrated the launch of their brand new #NextGenAbra magic menu, as well as a complete overhaul of their thirty restaurants nationwide.

Abrakebabra is a 100% Irish owned fast-food franchise; with the original eatery opening in Rathmines in Dublin in 1982. The food chain is perhaps best known for their Doner kebabs – a popular choice for late night revellers in the city.

Guests at the Dame Street venue were treated to the new magic menu as well as an intimate experience with magic man Keith Barry. Abrakebabra have added a speciality chicken club and have upgraded their Abra-burger with 100% Irish prime beef. Delicious pulled pork and crunchy falafel with hummus have also been added. This is your place if you love loaded fries, loaded chicken baguettes and big portions.

The re-branding has come following the need to keep up-to-speed with changes in the fast-food industry and the needs to meet consumer demands. The make-over includes comfortable seating and sharing tables, as well as environmentally friendly ‘to-go’ packaging; showcasing a bold new look for the brand.

Adam Beere is Senior Brand Manager for Abrakebabra. He expressed his delight at the changes:

“Abrakebabra has been a cultural food institution among Irish clubbers and pub-goers since it opened 33 years ago and we’re proud to offer the best quality, most mouth-watering fast-food to these customers. However we felt the time was right to build on that success by introducing a reinvigorated menu and contemporary store design that will appeal to a new wave of Irish customers across Ireland.

“The menu has been designed to not only offer our world-class food options, but also provide healthier lunch-fuel and family dinner options. We feel confident that new and existing customers will appreciate our tastiest food to date, fresh look, excellent value and convenient service,” he added.

For more information or to find your nearest Abrakebabra visit



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